This-or-that

This-or-that is about comparing things (images, videos, or text) against each other to see which one consumers prefer. Examples might be different versions of a new logo, competing product descriptions, or different video advertisements.

What are you trying to compare?

Write up to four different descriptions below (must have at least 2). Consumers will see all of these in a series of head-to-head questions, and you’ll discover which one they most prefer.

Upload up to four videos below (must have at least 2). Consumers will see all of these in a series of head-to-head questions, and you’ll discover which one they most prefer.

Write up to four paragraphs below (must have at least 2). Consumers will see all of these in a series of head-to-head questions, and you’ll discover which one they most prefer.

Now pick which question you’d like respondents to answer as they view these items. We’ve written some for you, or feel free to write your own!